“Bright – Shiny – New!” appeals to a lot of people, but it shouldn’t be the first thing you focus on when developing strategies. Shifting your mindset towards better implementing ideas rather than always striving for new ideas altogether, will result in better success.
Some people just need the latest gadget in the market. When your favorite company comes out with its latest product, you are first in line. Despite the fact that the new product is probably better than an existing version, more often than not, it isn’t worth an upgrade. When it comes to phones for example, my India mobile is always several models behind the latest. However, I maximize my device much more than most people. I keep in touch with people all the time through several applications at once. The amount of different forms of business touch-points I have created with my device rivals the usage of my laptop. Most importantly, through one medium or the other, it allows me to always be reachable. We all know those people who have the latest mobile technologies but are never reachable. Similar to the mobile issue, it is important to focus on better implementation before you worry about new things. Often, when a strategy goes badly, human nature compels us to scrap the whole thing and start fresh. Ultimately, this might lead to the best idea, but you won’t know that until you properly analyze the implementation strategy of the initial strategy. If your goals were not reached at a high level (such as revenue targets), then you might think the entire product or service should be changed completely. However, proper analysis could reveal for example, that the timing of your marketing was simply the only problem, meanwhile the product or service itself was completely fine.
Miscommunication is a common problem which can often be solved with better implementation strategies. How many times have you heard someone proclaim, “He or she will never understand me!”? Usually, the person saying this won’t focus on a better time or method to convey their message. Instead, they will implement an obnoxious new strategy or give up altogether. More often than not, the person on the other end desires to understand, but the message wasn’t conveyed properly, using the right medium, or at the right time. With technology, ideas, and strategies, shift the focus to improving implementation before changing things altogether.